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Content Marketing Lessons from Coca-Cola

If you want to find out who one of the marketing leaders of the world is, look no further than the beverage company Coca-Cola. As little as 5 years ago, small to medium businesses might have been...

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How to Write a Blog

A lot of people struggle with how to write a blog. Even though blogging and content marketing have been shown to be extremely effective marketing methods, most people tend to avoid doing things they...

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Are you hiding your own Facebook posts?

We've talked before about how Facebook may be hiding some or all of your posts from your friends and followers. Depending on how often your followers have shown interest in your previous posts,...

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Sharing news just got easier with Buffer and Feedly

Businesses that want to be successful with social media and blogging must be mindful of news topics and trends within their industry. Your social media activity should be packed, up to 80%, with...

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How to Start Your Website Construction Project

So, you've decided to have a professional website designed. That's great! There's no better way to educate other people on everything you have to offer, be it products, services, or something else...

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Getting Started in Social Media Series, Part Four: Storify

Many of the clients we work with are just getting started on Social Media. If they have used Facebook or other Social Media platforms at all, it has been only for limited personal use. In order to help...

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Case Study: Get Crackin with Pistachios

The merging of social media and television is becomining more and more obvious. What started with a few simple icons during commercials to make viewers aware of a brand's presence on Facebook, has...

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How to Google-proof Your Website in Six Steps

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented...

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How to Create Brand Interest and Value with Newsjacking

So we have talked before about Newsjacking, and I had promised to go into more detail. We first brought it up when I reviewed Newsify and how bloggers can use that tool to monitor RSS Feeds. And then...

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How to Orchestrate Themes into your Content Marketing

When was the last time you watched Star Wars? Do you remember the first scene where we were introduced to Darth Vader? These scary "stormtroopers" had just assaulted and boarded some kind of transport...

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The Best Blog Traffic Tools for Content Marketing

Content Marketing for your business means creating great content and sharing it to your social networks. But it also means looking for additional, sometimes creative ways to get what you're writing in...

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Why should Drupal power your Content Marketing Campaign?

Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two...

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Seven Great Ways for Content Marketers to Find New Ideas

I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog...

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Own your content!

I often consider sharing a post or some thoughts on social media, particularly Google+, where I know I will get some instant feedback and discussion. If it's on a personal interest topic like Game of...

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How To Get Your Guest Post Published

In recent times, guest posting on blogs has become a popular and effective marketing technique; it helps build links, promote your brand and thus increase sales. However, as this strategy is being used...

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Biz Bloggin': Making Posts Make Cents

Content marketing is an excellent way to get your brand and message seen by potential clients and customers. However, if you've never run a blog before, you might be a little lost on how to keep it...

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What The Movies Can Teach Us About Content Marketing

When I was a kid I wasn't allowed to watch the Simpsons. In fact, I wasn't even allowed to watch the Power Rangers but I understood the storyline enough to be able to fake it when classmates brought up...

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Six Secrets of Contagious Content [infograph]

Content Marketing is not just about creating content. The content that we create must educate, entertain and engage our readers in order for it to have value and be effective. The best content invokes...

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Facebook and Twitter and LinkedIn, Oh My! Growing Membership Blogs via Social...

Nonprofits and other organizations have been tapping into the blogosphere for a while now, and with ongoing social media developments (like the advent of Google+ Communities), blogs have become an...

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Should bloggers and businesses share old content?

Seems like a silly question, doesn't it. I mean, if a piece is old, that means it's already been shared and people have already read it, so it probably has very little value or interest later on,...

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